The Managing Director of Labadi Beach Hotel, David Eduaful, has been named CIMG Marketing Man of the Year 2023 at the prestigious Chartered Institute of Marketing Ghana (CIMG) Awards in Accra. Ironically, he manages one of the hotels that the Social Security and National Insurance Trust (SSNIT) intends to sell.
The annual ceremony, which celebrates excellence in marketing, recognizes individuals and organizations for their contributions to the field across various sectors in Ghana.
The CIMG Awards are seen as a benchmark for marketing performance, evaluating nominees on key criteria such as innovation, market share, technological adoption, customer service, social impact, and contributions to national development. This year’s theme, “Harnessing the Power of AI as a Transformative Tool for Marketers,” underscored the increasing role artificial intelligence plays in shaping modern marketing strategies.
Eduaful, who has over 30 years of experience in the hospitality industry, is the first Ghanaian to lead a five-star hotel in the country. Under his leadership, Labadi Beach Hotel has maintained its position as Ghana’s premier luxury destination.
He brings a wealth of expertise, having worked in various roles within the hotel, including as Executive Assistant Manager and Head of Sales and Marketing, and has garnered international experience at Metropole Hotels in the UK, Lonrho Africa Hotels, and Legacy Hotels and Resorts in South Africa.
His achievements at Labadi Beach Hotel, particularly in operational excellence, revenue management, and guest relations, have been key to the hotel’s sustained success. Eduaful’s educational background includes an Executive MBA from the University of Ghana Business School and a degree in Marketing from Central University, further cementing his expertise in driving business growth and innovation.
Other notable winners from the event include Nana Akua Mensa-Bonsu, Managing Director of Primetime Limited, named Marketing Woman of the Year, and Robert Mensah, General Manager of Eusbett Hotel, who was awarded Marketing Practitioner of the Year.
The event also saw corporate winners, including MTN Ghana, which was recognized as Telecom Company of the Year, and GCB Bank PLC, awarded Bank of the Year.
The ceremony coincided with the launch of CIMG’s Ghana Regional Brand Index (Gh-RBI), a publication aimed at promoting regional brands and positioning Ghana as a corporate brand on the global stage.
