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Creative Sector Targets Global Markets Through Digital Transformation

The policy agenda focuses on investment in technology, training, and distribution to boost competitiveness

Creative Sector Targets Global Markets Through Digital Transformation
Isaac Kofi Tsoenamawu
Sep 18, 2025

Government has reaffirmed its commitment to building a vibrant, globally competitive film industry, with a strong focus on digital innovation to amplify local storytelling and expand global reach.

Speaking at the National Film Dialogue, Deputy Minister for Communication, Digital Technology and Innovations, Mohammed Adams Sukparu, said film remains a powerful channel for communicating Ghana’s culture, emotions, and identity to the world.

“The government is also dedicated to fostering innovation in areas such as content creation, post-production, and distribution, aiming to position Ghana’s creative industries for global competition,” Sukparu said on behalf of the sector minister, Samuel Nartey George.

The Deputy Minister cited how digital platforms are already reshaping the country’s creative sector. He pointed to The Burial of Kojo, a low-budget Ghanaian production that achieved international recognition through Netflix, and student-led projects such as a documentary on cocoa farmers that reached a European Development Conference via digital platforms.

“Furthermore, young animators in Kumasi are leveraging open-source software and YouTube tutorials to create short films that are gaining significant traction on platforms like TikTok and Instagram,” Sukparu said, citing grassroots innovation as a driver of growth.

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He stressed that the government of President John Dramani Mahama is prioritizing expansion of digital infrastructure, connectivity, and digital skills training to equip young creatives for opportunities in the 21st-century economy. Strategic partnerships between the technology and creative industries, he added, will be central to unlocking investment and building capacity.

Sukparu noted that Ghana can learn from regional examples, including virtual production studios in South Africa and Nigeria, as well as Kenya’s use of blockchain to manage royalties. These, he said, serve as models for building stronger collaborations between film and digital technology.

Reaffirming government backing, the Deputy Minister described film as more than entertainment, positioning it as a tool for job creation, tourism, education, and national identity.

“The Ministry pledges to stand with filmmakers, invest in the digital backbone of the industry, and help project Ghana’s stories to the world loudly, proudly, and globally,” he said.

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