Cloud computing is rapidly becoming a cornerstone of business transformation, with key trends in adoption, migration, and modernization expected to define the digital landscape in 2025 and beyond. This is according to Dean Baker, Head of Sales for the Africa South Region at Infobip.
In a publication on Itnewsafrica.com, Baker highlights the need for organizations to understand these evolving dynamics to stay competitive and unlock the full potential of cloud-based innovation.
Faster Time-to-Market and Multi-Cloud Strategies Take the Lead
One of the main drivers of cloud adoption, Baker notes, is the increasing pressure on businesses to bring products and services to the market faster. Public cloud platforms offer the agility needed to quickly deploy resources and capture opportunities ahead of competitors.
However, many organizations reassess their cloud strategies once those opportunities are secured, often moving workloads to alternative providers or back on-premises to manage costs. According to Baker, this shift is typically driven by clear financial incentives.
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He also points to the growing adoption of multi-cloud and hybrid strategies. These approaches provide flexibility, reduce the risk of vendor lock-in, and allow businesses to capitalize on the strengths of various platforms to drive innovation and operational efficiency.
AI Signals a New Wave of Transformation
AI is becoming an integral part of cloud services, reshaping business productivity and decision-making. Baker describes this shift not as a continuation of digital transformation, but as the beginning of an AI-driven revolution. He warns that businesses that fail to adopt AI-enabled cloud capabilities may find themselves falling behind in a fast-evolving, data-centric world.
Cost and Privacy Remain Top Challenges
Despite the promise of the cloud, Baker highlights two persistent obstacles: cost transparency and privacy. Accurately calculating the Total Cost of Ownership (TCO) for complex cloud environments remains a challenge, even for seasoned professionals.
To address this, organizations are adopting agile methods, starting with small-scale implementations and expanding gradually. This strategy not only helps control costs but also provides value in phases while enabling more favorable negotiations as systems scale.
Privacy concerns, particularly around foreign control of hyperscale cloud providers, continue to grow. Although tools like encryption and data residency help mitigate risks, they add complexity to cloud strategies. Baker notes that some organizations opt for on-premise solutions via colocation providers to maintain data control, though this often comes at the cost of flexibility and scalability.
Energy Efficiency Gains Strategic Importance
Rising global energy costs have pushed hyperscale cloud providers to prioritize energy efficiency and sustainability. From renewable energy integration to advanced cooling systems, these initiatives are not only environmentally beneficial but also economically strategic.
Colocation providers, aiming to differentiate themselves, are investing in renewable energy farms to offer clients more affordable and sustainable power solutions.
Best Practices for Cloud Success
To maximize success in the cloud, Baker recommends the following best practices:
- Start Small, Scale Smart: Control costs and build incrementally.
- Prioritize Data Governance: Implement strong data protection and compliance frameworks.
- Evaluate Providers Holistically: Look beyond cost to assess sustainability and long-term alignment.
- Focus on Cost Transparency: Integrate cost monitoring into strategy from the beginning.
Future Outlook
Cloud computing continues to present a path for innovation, cost-efficiency, and long-term value creation. Baker believes the businesses that will thrive are those that remain agile, transparent, and proactive in addressing new challenges.
