Ghana’s Minister for Education, Haruna Iddrisu, has challenged the newly inaugurated Governing Council of the Chartered Institute of Marketing, Ghana (CIMG) to position marketing as a central driver of national development, economic competitiveness, and governance effectiveness.
Speaking at the inauguration ceremony held at the Ministry of Education in Accra, the Minister urged the CIMG Council to embed marketing strategies across the public sector and to project Ghana’s policies, products, and identity on global platforms.
“Branding should not sit within the tourism sector alone,” Mr. Iddrisu stressed. “Every Ministry, Department, and Agency must become a marketer of Ghana’s vision, values, and development agenda. Marketing must evolve into a tool for governance—building trust, shaping public perception, and driving national behavior change.”
He further called on the CIMG to spearhead a national effort to promote Ghanaian policies and products through leading international media platforms such as CNN and Al Jazeera, positioning Ghana more strategically in the global marketplace.
Acknowledging the changing expectations of citizens, the Minister noted that today’s Ghanaian public is more discerning and demanding of value, transparency, and service delivery, making professional marketing more critical to governance and nation-building.
Mr. Iddrisu congratulated the newly inducted Governing Council led by National President Mr. Michael Abbiw, with Mrs. Ama Gifty Amoah as Vice President, Mr. Edwin Letsa K. Kpedor as National Secretary, and Dr. Francis Mensah Sasraku as Treasurer. He also commended the outgoing Council, chaired by Dr. Daniel Kasser-Tee, for their contribution to strengthening the Institute’s institutional framework.
Reaffirming government’s commitment, the Minister assured the Council of support in advancing marketing as a catalyst for economic transformation, national reputation, and investment attraction.
Delivering his inaugural remarks, Mr. Michael Abbiw, President of CIMG, expressed appreciation for the confidence reposed in the new leadership. He outlined the Council’s strategic vision anchored on the CIMG Act, 2020 (Act 1021), which formally positions the Institute as the regulatory body for marketing practice in Ghana.
Highlighting recent achievements, Mr. Abbiw cited the success of the CIMG Professional Marketing Qualifications (PMQ) programme, developed in partnership with traditional and technical universities, which recorded a 77.7% pass rate among 248 candidates in its most recent examinations.
He assured stakeholders that the CIMG would operate with integrity, accountability, and professionalism, and outlined an ambitious eight-point strategic agenda focused on expanding membership, deepening education and certification pathways, enforcing ethical standards, and strengthening research and public policy advocacy.
The inauguration marks a new chapter for the CIMG, as it seeks to play a pivotal role in national branding, sector-wide marketing reforms, and building a stronger marketing-driven economy.
