The Minister for Communication, Digital Technology and Innovations, Samuel Nartey George, has urged the newly merged Canal+ and MultiChoice Group to deepen investment in Ghana’s creative industry and expand local content production as part of its Africa strategy.
He made the call when a delegation from the merged entity, led by David Mignot, Chief Executive Officer for Africa Operations, paid a courtesy call on him to introduce the merger and share the group’s plans for the continent. The consolidation brings together Canal+, MultiChoice, and Group Vivendi Africa (GVA) into a single entertainment and broadband powerhouse focused on boosting African content creation and digital connectivity.
Commending the move as “a bold step towards strengthening African ownership and representation in the global media and entertainment space,” the Minister urged the group to invest more in Ghana’s creative ecosystem. He proposed a collaborative roundtable between the Ministry, Ghanaian filmmakers, and Canal+–MultiChoice executives to explore co-productions, content standards, and investment opportunities.
“Our culture is deep and rich with untold stories, from Yaa Asantewaa to Ghana’s role in African liberation movements. These are narratives that deserve to be told on continental and global screens. I would like to see Canal+ and MultiChoice actively support the creative sector to bring these stories to life,” he said.
The Minister stressed the need to develop Ghana’s film and digital creative industries to match the standards of other leading African markets. He encouraged the group to consider investing in production studios, shared technical facilities, and partnerships that could enhance content quality and visibility for Ghanaian creatives.
Turning to digital infrastructure, he commended GVA’s fiber-to-home initiatives and urged the company to explore affordable broadband models to extend access nationwide. “Our goal as a Ministry is to lower the barriers to entry for both consumers and investors. Affordable and reliable internet is key to digital inclusion, and partnerships like this can help us achieve that,” he added.
He also advocated for uniform content pricing across African countries, adjusted only for national tax differences, to eliminate disparities that have previously caused tensions between regulators and service providers.
Responding to the Minister’s remarks, David Mignot reaffirmed the group’s commitment to strengthening its African presence, noting that the merger would enable the delivery of over 10,000 hours of African content annually in 25 languages, supported by more than 17,000 employees across the continent.
He described Ghana as a key growth market for the new entity and welcomed the Minister’s proposal for deeper collaboration with the country’s creative and digital sectors.
The meeting ended with both parties reaffirming their shared commitment to using digital technology and storytelling to drive innovation, promote cultural exchange, and expand access to high-quality entertainment and broadband services across Africa.
