Makida El Husseini

20 Articles

The Price Of Patriotism: How Black Stars Fever Is Driving Ghana’s Jersey Economy

Ghana’s Black Stars’ World Cup performance is driving a surge in jersey sales, with traders reporting increased demand linked to…

8 Min Read

From Kickoff To Consumption: How Black Stars Match Days Are Reshaping Ghana’s Sports Bars And Expanding The Beverage Market System

Black Stars match days are driving a surge in economic activity across Ghana’s sports bars, viewing centres and beverage markets,…

6 Min Read

From Viral Moment To Economic Opportunity: What Pit Stop Reveals About Ghana’s Sports Hospitality Boom

A viral Pit Stop video highlights how football is driving hospitality spending, strengthening Brand Ghana, attracting foreign engagement, and creating…

7 Min Read

Accra Hosts First Russian Film Festival as Cultural Diplomacy Opens New Economic and Creative Pathways for Ghana’s Film Industry

The First Russian Film Festival in Accra emphasized the role of cultural diplomacy in Ghana’s creative economy, bringing together stakeholders…

7 Min Read

From Human Hands to AI Prompts: What AI-Generated Music and Film Mean for the Creative Industry

Generative AI is transforming music and film production by making it possible to create content quickly and cheaply through simple…

7 Min Read