Amid the busy scenes of the Yiwu International Trade Market in eastern China, Egyptian crafts trader Hisham El Gazzar was drawn to the colorful display of goods from around the world. He wished that his handmade crafts could one day be showcased in this global marketplace.
El Gazzar was part of a group of more than 60 suppliers from African countries and Kyrgyzstan who visited Yiwu, often called “the world’s supermarket,” in late September. The group included traders dealing in coffee, spices, and various handmade goods. Their mission was to learn how to sell in the Chinese market and gain hands-on experience in e-commerce and marketing.
Among them was Tanzanian honey producer Reginald Saria, who sources honey from his country’s natural forests. He said the group had come with a spirit of learning, exchange, and collaboration.
Trade between China and Africa continues to serve as a key pillar of Africa’s economic structure. In 2024, trade between the two sides reached 295.6 billion U.S. dollars, setting a new record for the fourth year in a row.
This year, China decided to extend zero-tariff treatment to all goods from 53 African countries with which it maintains diplomatic relations. For traders like El Gazzar, this move represents a new opportunity to expand and compete in the vast Chinese market. After more than two decades of exporting his goods to Europe and the United States, he now plans to focus his efforts entirely on China.
With growing policy support and strong market demand, more Chinese companies are preparing to bring African products into their local markets. Merit Link, a company that helps small and medium-sized enterprises export and build their brands, is among those working to strengthen trade ties. The company has announced plans to create a dedicated trade channel for African food and agricultural exporters to reach Chinese consumers.
According to the Blue Book of China-Africa Economic and Trade Cooperation: Development Report (2025), trade between China and Africa is moving beyond the traditional exchange of raw materials. The partnership is now shifting toward a more diversified, high-value, and technology-driven model. Agricultural trade is expanding from raw exports to processed goods, and cooperation in digital services and e-commerce is also growing.
Many African traders are eager to explore China’s successful e-commerce systems and apply those lessons back home. While challenges remain, such as limited production capacity among some African firms, experts have called for stronger supply-chain and e-commerce cooperation to help African businesses reach global markets more effectively.
For traders like El Gazzar and Saria, the trip to China was more than a business visit. It was a journey of learning and connection. They believe that the knowledge and networks they have built in China can help African entrepreneurs grow and create lasting partnerships that benefit both sides.
