KPMG has highlighted that the success of the African Continental Free Trade Area (AfCFTA) hinges on critical policy reforms and improved trade facilitation measures. Without these, AfCFTA may not fully realize its potential to drive economic growth and reduce poverty across the continent.
Despite challenges of geopolitical uncertainty, supply chain disruptions, and inadequate infrastructure, KPMG indicates that Africa holds immense opportunities for growth. The African Continental Free Trade Area is positioned to transform regional markets and economies, with the potential to lift 30 million people out of extreme poverty by 2035. However, its success remains contingent on the implementation of key policy reforms and improved trade facilitation.
Recent geopolitical tensions, including conflicts and trade disputes, have led to global economic instability, disrupting trade and energy markets. Fractured relations between nations have caused significant supply chain disruptions for CEOs and contributed to rising inflation, food, and energy insecurity worldwide, including in many African countries.

According to the African Development Bank, Africa’s economic growth slowed to 3.2% in 2023, down from 4.1% in 2022, primarily due to uncertain geopolitics, trade disruptions, and fluctuating commodity prices.
The tense geopolitical climate has also heightened regulatory uncertainty. In several African markets, regulations have become more complex, costly, and inconsistent, posing substantial challenges for businesses.
Entrepreneurs and investors, who seek standardized and transparent processes, are instead confronted with evolving and ambiguous frameworks that vary across regions, mirroring a global trend toward less cooperation and increased fragmentation in regulatory, trade, and supply chain regimes.
While these obstacles are significant, the AfCFTA is still seen as a pivotal opportunity for Africa’s economic growth. It aims to unify the continent’s markets, encouraging intra-African trade and fostering stronger economic ties between nations. The agreement has the potential to reshape Africa’s future, promoting industrialization, economic resilience, and a stronger global presence.

In addition to that, Africa’s demographic prospects are promising, with the continent expected to add 796 million people to the global workforce by 2050. This growth will give Africa the largest and youngest population in the world, strengthening its potential for significant economic development and expansion.
That said, KPMG stresses that the success of AfCFTA largely depends on enacting essential policy reforms and improving trade facilitation processes. These changes are crucial to ensure that African countries can fully benefit from the agreement.
Without clear policies and efficient trade systems, the intended gains might be slow to materialize, limiting AfCFTA’s overall impact.