Advans Ghana Savings and Loans has introduced a new overdraft facility aimed at giving micro, small and medium-sized enterprises (MSMEs) quick access to short-term working capital as businesses continue to grapple with liquidity pressures and unpredictable market conditions.
Launched in Accra, the product responds to a longstanding challenge facing thousands of small businesses – accessing timely cash to meet urgent obligations or seize opportunities. The pilot is currently running in four branches: Okaishie, Kaneshie, Koforidua and Romanhill in Kumasi.
The facility is open to current customers, new clients and even businesses banking elsewhere as long as they can provide verifiable financial documentation. It forms part of Advans Ghana’s strategy to widen flexible credit solutions that help firms manage seasonal demand, operational pressures and unexpected expenses.
Responding to MSME Realities
Speaking at the launch, Guillaume Valence, Managing Director of Advans Ghana, said the overdraft was developed after extensive consultations with clients across the country.
“Long-term loans support expansion, but MSMEs often face immediate cashflow needs that cannot wait,” he said. “This overdraft gives them the agility to act in the moment — whether clearing a container, securing discounted stock or meeting a sudden obligation.”
He emphasised that Advans’ people-centred model, backed by more than 700 staff including 300 relationship officers, enables the institution to understand the daily financial pressures confronting small businesses.
“We built this product responsibly, with strong monitoring mechanisms and a clear return-to-zero policy to prevent long-term indebtedness,” he added.
Collaboration for Tougher Times
The overdraft was developed in partnership with GIZ, the German development agency, which has been working with Advans and other financial institutions since 2024 to design SME-focused financial products.
Cynthia Odonkor, Component Manager at GIZ Ghana, said timely working capital remains one of the biggest barriers to SME growth.
“A delayed payment or sudden expense can destabilise even a promising business,” she noted. “This product offers flexibility and fast access to funds while maintaining responsible lending practices that protect customers.”
Expanding Access, Supporting Women Entrepreneurs
Barbara Odei, Chief Sales and Development Officer at Advans Ghana, highlighted the company’s growing footprint and its role in SME development.
“Advans now serves over 146,000 customers through 21 branches and digital channels, with a lending portfolio of more than GH¢540 million,” she said. “Sixty-one percent of our loans go to women, and this overdraft will open even more opportunities for women-led businesses.”
The launch brought together traders, importers, manufacturers, agribusiness operators, logistics firms, tech start-ups and representatives from SME associations, reflecting strong interest from diverse sectors seeking flexible financing options.
Strengthening the SME Finance Ecosystem
The new overdraft adds to Advans Ghana’s growing suite of SME solutions, including term loans, working capital loans and its recently introduced spot loan for urgent needs. The institution sees the product as a timely intervention as SMEs navigate rising operating costs, exchange rate volatility and seasonal market cycles.
Advans Ghana expects steady uptake from existing borrowers and increased interest from businesses seeking alternatives to traditional bank financing, as the company deepens its support for the backbone of Ghana’s economy.
