1. 62% of Ghanaians prioritize stability over price
A majority of consumers prefer stable electricity even if it costs more, reflecting a nationwide demand for reliability over affordability.
2. 84% say stable electricity is important
Over half (53%) rate it “very important,” with another 32% calling it “somewhat important.” Stability is non-negotiable for most households.
3. Urban vs. Rural: A clear divide
Urban dwellers prioritize reliability, while rural populations are more concerned about affordability.
4. Prepaid meters dominate
68% of respondents use prepaid meters, underscoring a widespread shift toward pay-as-you-go electricity systems.
5. GHS 50–300 is the sweet spot for electricity bills
More than half (56%) of Ghanaians spend within this range monthly, showing moderate consumption levels across many households.
6. Men vs. Women: Different concerns
Men (64.2%) are more likely than women (57.5%) to accept higher costs for stable electricity. Women show greater price sensitivity.
7. Higher education = more demand for reliability
66.7% of tertiary-educated respondents choose stable electricity over cheaper but erratic power.
8. Financial stress drives affordability concerns
Among those who prefer constant pricing despite outages, 49.1% cite affordability issues, and 26.9% mention broader economic hardship.
9. Business, appliance safety, and security matter
Respondents who chose stability emphasized the need for reliable power to protect electronics, operate businesses, and ensure home security.
10. Ghanaians want clearer communication and fairness
Strong feedback urges ECG and providers to improve communication about outages, reduce tariffs, and address systemic issues like illegal connections.
